Barclaycard promotes contactless payments with new advertising campaign

21 Oct 2008 10:17 GMT
Barclaycard is launching a new advertising campaign to show how its customers’ lives will be made easier and more convenient with contactless payments from Barclaycard. The new quick and secure technology will make payments simpler for both consumers and retailers.

The new campaign focuses on one customer’s journey home, but with an unusual, imaginative twist. The actor commutes home easily via a huge water slide, twisting and turning hundreds of metres above an urban city landscape, encountering various incidents along the way, including effortlessly purchasing some bananas from the supermarket using his contactless enabled Barclaycard.

In 2007, Barclaycard launched the UK’s first contactless card and later this year, all newly issued Barclaycard Platinum cards will be able to make contactless payments. Barclaycard will have more than one million contactless enabled cards in the UK by the end of this year. Well known names such as Coffee Republic, EAT, the National Trust and Yo! Sushi have joined several thousand independent retailers in signing up to contactless in a drive to provide customers with a fast, simple and secure method of paying.

The campaign launches on Saturday 25 October, during the X Factor results programme on ITV1 and will feature 90, 60, and 30 second adverts. The TV activity is part of a wider media campaign which includes cinema, newspapers, online and special build posters.

Paul Troy, Director of Advertising at Barclaycard said, “By the end of this year, more than a million of our customers will have a contactless credit card and we’re showing them how easy and convenient it is to use. The ad is engaging because of its originality, message, music and sense of fun. It communicates that Barclaycard is making it easier to pay for things and continues to lead the market.”

Barclaycard, part of Barclays Global and Retail Commercial Banking division, is a leading global payment business which understands the needs of both purchasers and sellers. It enables retailers and merchants to accept cards, helps customers make payments through card, contactless and mobile applications as well as extending credit to consumers. The company is one of the pioneers of new forms of payments and is at the forefront of developing viable contactless and mobile payment schemes for today and cutting edge forms of payment for the future. It also issues credit and charge cards to corporate customers and the UK Government. Barclaycard partners with a wide range of organisations across the globe to offer their customers or members payment options and credit. In addition to the UK, Barclaycard operates in the United States, Europe, Africa and the Middle and Far East. Key facts published in February 2009; - number of UK customers: 11.7m - number of International customers: 11.6m - number of retailer/merchant relationships: 89,000.