Barclays secures Premier League Global Title Sponsorship

27 Sep 2006 12:34 GMT
Barclays today announced that it has renewed its global title sponsorship of the Premier League.
The enhanced deal, worth £65.8m, runs from season 2007/08 through to the 2009/10 season. In addition to securing the Premier League global title sponsorship rights Barclays will also sponsor the Premier League’s official Pre-Season Tournament, the Premier League Asia Trophy. To mark the occasion this weekend Barclays will randomly select two season ticket holders from all 20 Barclays Premiership clubs and pay for their season tickets until 2010 when the new deal ends. Bob Diamond, Barclays President, said: “I see the sponsorship of the world’s best football league as a major strategic investment. We all know about the fantastic appeal of the Barclays Premiership in the UK but this sponsorship also fits our international presence and aspirations particularly in Asia and continental Europe. It provides us with powerful brand visibility in the many markets around the world in which we operate.” Gary Hoffman, Barclays Vice-Chairman, said:  “By the end of this new sponsorship the Barclays Group will have been Premier League sponsors for nine years from 2001 to 2010 showing our long-term commitment to the game.” Premier League Chief Executive, Richard Scudamore, said: “Barclays commitment to the Premier League has been unstinting and this latest deal will make Barclays Group our longest serving title sponsor. “In that time the Premier League has continued to grow and develop both domestically and internationally, which has matched Barclays own business plan and aspirations. “I look forward to continuing the excellent relationship we have built up over the previous six years and am particularly pleased that this new deal encompasses our highly successful pre-season tournament, the Premier League Asia Trophy.”     
Notes to Editors:
The deal is for the global title sponsorship of the Premier League and includes exclusive world-wide marketing rights, UK and international TV programme credits and branding in 204 countries, an extensive advertising package which covers perimeter boards, interview backdrops, match programmes exclusive awards and a significant amount of tickets and hospitality. Barclays has been sponsor of the Premier League for the last three seasons. Before that Barclaycard, the credit card part of the Group, was sponsor from 2001-2004. Barclays is also heavily involved in grassroots sports in a programme called Barclays Spaces for Sports, a £30million initiative to create sustainable sports facilities across the UK.

About Barclays

Barclays is a major global financial services provider engaged in personal banking, credit cards, corporate and investment banking and wealth and investment management with an extensive international presence in Europe, the Americas, Africa and Asia. Barclays’ purpose is to help people achieve their ambitions – in the right way.

With over 300 years of history and expertise in banking, Barclays operates in over 50 countries and employs approximately 140,000 people. Barclays moves, lends, invests and protects money for customers and clients worldwide.

For further information about Barclays, please visit our website www.barclays.com.